Meet Starla Longfellow, MBA

Hi, I'm Starla Longfellow

MBA | Certified DISC Consultant | John Maxwell Leadership Coach

Why I Do This Work

Before I became a consultant, I spent years leading teams in healthcare and technology. I saw brilliant people struggle — not because they lacked talent, but because they didn't understand each other. Miscommunication created friction. Friction killed momentum. And business owners were left wondering why their best people couldn't seem to get on the same page.

When I discovered DISC behavioral assessment and John Maxwell's leadership principles, everything changed. I watched teams go from avoiding hard conversations to having them with confidence. I saw managers stop guessing what motivated their people and start leading with clarity. The results weren't subtle — less turnover, faster decisions, and teams that actually enjoyed working together.

That's why I founded HCI Consulting. I bring these proven frameworks directly to small business teams here in Sarasota — because every team deserves to work at its best, and every business owner deserves a team they can count on.

Ready to see what your team is capable of?